Accuramentum | Predictable Demand Systems

01 · Offer & proof · Priority market

Is one priority service, territory and type of customer clearly defined for current marketing?

02 · Offer & proof · Offer clarity

Can a prospect quickly understand what you do, who it is for and why your approach is worth considering?

03 · Offer & proof · Relevant proof

Is recent, relevant proof placed beside the main calls to action—not hidden on a separate page?

04 · Demand sources · Predictability

Can you estimate how many qualified enquiries are likely to arrive during the next 30 days?

05 · Demand sources · Source capture

Is the original source recorded for every call, form, message and referral?

06 · Demand sources · Source quality

Do you compare each source by qualified enquiries, appointments, quotes and sales?

07 · Response & qualification · Response speed

Are new enquiries acknowledged quickly and assigned to a named person during working hours?

08 · Response & qualification · Missed-call recovery

Is every missed call identified and followed up by call and message on the same working day?

09 · Response & qualification · Qualification

Are location, job type, timing and realistic fit checked before a survey or quote is booked?

10 · Sales conversion · Stage tracking

Do you separately track enquiry, qualified opportunity, appointment, quote and sale?

11 · Sales conversion · Quote experience

Does every quote make the scope, proof, next step and decision process clear?

12 · Sales conversion · Lost reasons

Is a meaningful reason recorded when a qualified opportunity does not become a sale?

13 · Follow-up & recovery · Lead follow-up

Do unresponsive enquiries receive a useful, respectful multi-touch follow-up over at least seven days?

14 · Follow-up & recovery · Quote follow-up

Do unsold quotes receive scheduled follow-up until the prospect decides, declines or asks you to stop?

15 · Follow-up & recovery · Existing relationships

Is there a consistent way to request referrals, reviews or relevant follow-on work from satisfied customers?

16 · Measurement & capacity · Weekly review

Does someone review demand, response, conversion and open follow-ups at the same time every week?

17 · Measurement & capacity · Capacity threshold

Do you know how many new enquiries the team can handle before response quality starts to fall?

18 · Measurement & capacity · One live pipeline

Demand Leak Diagnostic™